Research decks, brand frameworks, relevant reading, and tools the sprint team should know about. Organized by type so you can find what you need fast.
Stravito — Brand strategy and target audience overview including the Outsourcer persona, Laura's JTBDs, and experience expectations.
Stravito — Competitive positioning of Norton vs LifeLock and adjacent categories. Source for the holistic protection vs specialized recovery framing.
Stravito — The research foundation for the Reimagined direction, mapping customer needs to the new product experience.
Brand overview deck for Portfolio Council — covers Norton and Avast brand positioning, shared foundations, and strategic direction for FY26. File: Norton and Avast Brand Overview for Portfolio Council - Q1 FY26.pptx
Side-by-side competitive positioning of McAfee and Norton across key dimensions — useful for understanding whitespace and differentiation angles.
Partner-facing pitch deck — covers the Norton value proposition, portfolio positioning, and go-to-market narrative.
Figma slides — full recap of the Norton Reimagined design work to date. Key reference for understanding where we've been before building what's next.
SharePoint — post-mortem and synthesis from the original Reimagine effort. Captures what was learned, what held up, and what to carry forward.
Live tool on this microsite. Paste any concept and get a Laura Score with bulleted reasoning. Use it throughout the sprint to pressure-test concepts against the persona.
Shared datastore for sprint prototypes. Everyone can submit and browse. Use this as the running build log across the three days.
Shared FigJam board for the sprint. All decisions, options, open questions, and assumptions live here per the ground rules — if it's not in FigJam, it didn't happen.
Shared Figma file with the Norton Reimagined components, patterns, and iOS templates used for prototyping throughout the sprint.
Microsoft Security Blog · April 2026 — Fresh from RSAC 2026, Microsoft frames the shift from generative to agentic threat models — attackers embedding AI across the full attack lifecycle and the agent ecosystem itself becoming the most-attacked surface. Sets up the "why now" for repositioning Norton beyond reactive antivirus.
idpicks.com · 2026 — Side-by-side breakdown of LifeLock, Aura, Bitdefender, and Identity Guard on the identity-plus-cyber bundle dimension — the exact competitive set Norton Reimagined is repositioning against. Surfaces Norton's renewal-pricing tension, useful when pressure-testing the tiering model.
Karri Saarinen, CEO of Linear · Every · Feb 2026 — Linear's six-principle framework for how agents and humans should share a product surface, plus the accountability question: who's responsible when an agent sends the email you meant to review? The closest prior art to the three-tab architecture and five-level agentic authority model.
Zwillgen · Jan 2026 — Articulates the "AI-as-tool vs. AI-as-agent" distinction and the supervision paradox that emerges when one human nominally oversees thousands of AI-managed accounts. Gives the sprint team precise language for why Norton's fiduciary-model Digital Safety Advisor is a defensible strategic stance, not marketing veneer.