Research decks, brand frameworks, relevant reading, and tools the sprint team should know about. Organized by type so you can find what you need fast.
The canonical January 2026 deck defining the Outsourcer persona and the Norton brand strategy. Source for Laura's JTBDs, category needs, and experience expectations.
The qual study behind the 4P framework (Proactive, Progressive, Principled, Pervasive). Tests the original Reimagine prototype against Knowledgeable vs Unknowledgeable mindsets.
Competitive positioning of Norton vs LifeLock and adjacent categories. Source for the "holistic protection vs specialized recovery" framing.
Send through any additional research you want the team to reference — Equifax enrichment data, user interview findings, competitive teardowns.
Brand Purpose, Foundations, Experience Principles, and Character. The source of truth for tone, narrative, and visual direction.
The strategic framing Dagim is pushing with Vincent, Leena, and Travis — Norton as a digital fiduciary analogous to Goldman Sachs or Equinox.
Norton Reimagined design system components, color palette, typography, Figma libraries.
The most recent iteration of the reimagined Norton iOS app — three-tab nav (Overview / NeoClaw / Coach), agentic AI flows branded as Norton Neo.
The earlier reimagine prototype tested in Leah's qual study. Useful for "what we learned not to do" reference.
Sprint boards, affinity maps, concept explorations from the earlier workshops.
Live tool on this microsite. Paste any concept and get a Laura Score with bulleted reasoning. Use it throughout the sprint to pressure-test concepts against the persona.
Shared datastore for sprint prototypes. Everyone can submit and browse. Use this as the running build log across the three days.
Link to the shared FigJam board for the sprint. All decisions, options, open questions, and assumptions live here per the ground rules.
Shared Figma file with the Norton Reimagined components, patterns, and iOS templates used for prototyping.
Relevant reading on cybersecurity category evolution, AI scams, or agentic product patterns.
Aura, Bitdefender, Malwarebytes, 1Password — any competitor teardown worth referencing.
Any video content worth reviewing before or during the sprint.
Anything else the sprint team should review.