Struggling to start? Walk through this structured framework to develop a sprint concept — grounded in the right problem, the right persona, and Norton's real strengths. The output is ready to paste straight into the Laura validation tools.
Step 1 of 7Problem Statement
Step 1 — Problem Statement
What problem are we solving?
Ground your idea in a real, specific problem Laura faces.
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Step 2 — Persona Focus
Which part of Laura's life does this touch?
Step 3 — Norton Capabilities
What Norton capability powers this?
Choose 1–3 anchors. Tie the idea to real strengths.
Step 4 — The Core Idea
What does your concept do?
Describe the experience, not the feature. How does Laura feel before vs. after?
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Starter template: “When Laura [trigger], Norton [action], so she [outcome].”
Step 5 — Differentiation
Why can only Norton do this?
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Step 6 — The Magic Moment
What's the moment Laura “gets it”?
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Example: “Laura gets a single morning notification: ‘Your family had a quiet week. All 8 devices clean.’ She closes the app. Done.”
Step 7 — Name & Tagline
Give it a name and a snap tagline
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One more round
Let's sharpen this idea.
Your Concept
Tip: copy your concept and paste it into the Concept Validation or Elevator Pitch tool on the Laura page.