Sprint Tool BETA

Concept Builder.

Fill in the sections below and generate a production-ready Claude prompt for your prototype or landing page.

⚡ Laura Quick Reference — tap to expand

Who she is
  • 35–55, working parent, full household
  • 5–10 devices across family
  • Mass-market premium income
  • Tech-comfortable, not curious
  • "Unknowledgeable" majority mindset
  • Sees cyber safety as basic life admin
  • Burnt out being the household IT person
What she wants
  • Protect household with minimum admin
  • Block threats before anyone clicks
  • Simple, trustworthy parental controls
  • Plain-language guidance when something's wrong
  • A product that replaces her as family IT
What fails with her
  • Dashboards full of toggles
  • Jargon (IOCs, endpoints, DNS)
  • Gamification / streaks
  • Dark-pattern upsells
  • Asking her to understand the threat

🎨 Norton Reimagined Design Language — tap to expand

Typography
  • Inter Tight — only typeface
  • Weights: 400 · 500 · 600 · 700 · 800
  • Hero headlines: 800 weight, tight tracking (−0.035em)
  • Body: 400–500, 1.45–1.5 line height
  • Labels: 700, 0.10–0.14em letter-spacing, UPPERCASE
  • -webkit-font-smoothing: antialiased always
Color Palette
  • #242424 — ink (primary text, dark surfaces)
  • #FFE800 — yellow (accent, CTA, highlights)
  • #F8F8F7 — paper (page background)
  • #FFFFFF — card (elevated surfaces)
  • #E6E6E4 — line (borders, dividers)
  • #5a5a5a — ink-soft (secondary text)
  • #8a8a8a — ink-softer (tertiary, labels)
Spacing & Layout
  • Page max-width: 1180px, centered
  • Page padding: 56px (desktop) · 24px (mobile)
  • Section gap: 18–28px between cards
  • Card padding: 26–28px
  • Grid: 12-column, 18px gap
Border Radius
  • 999px — pill buttons, tags, badges, nav items
  • 8px — cards, inputs, standard containers
  • 36px — iOS device frame
  • 6px — small UI elements, code blocks
Component Patterns
  • Nav: dark (#242424) background, yellow bottom border, sticky/fixed
  • Active nav item: yellow pill background, ink text
  • Primary CTA: yellow pill, ink text, 700–800 weight
  • Eyebrow labels: ink bg, yellow text, pill, 11px 600 uppercase
  • Yellow highlight: background: #FFE800; padding: 0 10px; border-radius: 6px;
  • Cards: white bg, 1px #E6E6E4 border, 8px radius
  • Section breaks: 40px h2, 800 weight, −0.025em tracking
iOS Prototype Specifics
  • Canvas: 390×844pt @3x (iPhone 14/15 Pro)
  • Tab bar: pill-style, ink background, yellow active indicator
  • Safe area: 44pt top, 34pt bottom
  • Touch targets: minimum 44×44pt
  • Status first: "You're protected" before any action
1

What are you building?

2

Describe your concept

What does this do and what problem does it solve for Laura?

3

Which Norton capabilities does it use?

4

How does AI show up?

What does the AI do that couldn't be done without it?

5

Walk through the user journey

How does Laura discover this, use it for the first time, and keep coming back? Step by step.

6

What are the unique advantages?

What does Norton uniquely bring that competitors can't copy?

7

Why would Laura engage with this regularly?

What makes this essential — daily or weekly habit, not just useful once?

8

Jobs To Be Done — in priority order

Minimum 3 required. Format: When I _ · I want to _ · So I can _

9

Competitors & inspiration to reference

Name the product/company and what specifically to borrow from it.

Voice & tone

Choose the voice that best fits your concept. This will shape all copy and UI language in the generated output.

✦ Your Claude Prompt