A tiger-team sprint to align on product vision, prototype a new Norton experience, and identify the concept that resonates most with our target persona. Three days. One winning idea.
Every concept, prototype, and decision should ladder back to at least one of these.
Drive deeper, more frequent product usage. Laura should open Norton not just when something goes wrong, but as part of her daily routine. The reimagined experience must earn habitual engagement.
Expand the Norton subscriber base and increase ARPU through a compelling 3-tier model. The reimagined product must give Laura clear reasons to upgrade and stay.
Move beyond AI-as-feature to AI-as-experience. Norton should leverage agentic tools that act on Laura's behalf — protecting, advising, and simplifying without requiring her to manage.
The seven locked outcomes by end of day three.
Each day ends with real user interviews. Feedback accumulates. We adjust overnight.
Ten non-negotiables for the room. Egos at the door. Laura at the center.
